Social Activity

Social Media Activity and Critics Down Says Forrester Research

Social Media Activity and Critics are down according to Forrester’s Social Technographics Ladder.   Forrester Research recently published data analyzing social media activity and created the Social Technographics Ladder.  Since the last time Forrester published their Social Technographics Ladder, Social Media Activity has dropped 2% and critics have dropped 4%.

Forrester’s Social Technographics Ladder

  • Creators 23%
  • Covnersationalists 31%
  • Critics 33%
  • Collectors 19%
  • Joiners 59%
  • Spectators 68%
  • Inactives 19%

Social Technographics Ladder | Forrester Research

What This Data Means For Small Business Owners and Marketers

Small Business Owners and Marketers alike have started climbing the the Social Technographics Ladder at different speeds.  According to Forrester’s data, some have given up commenting on blogs, participating in forums, and reviewing products and services.  As social activity drops online, that presents opportunity for small business owners and marketers that want to take control of their online presence to get found, engage with and attract more qualified visitors to their website.  It’s time to take advantage of the prime opportunity that exists and to climb the social technographics ladder today.

Has your social activity slowed over the last 10 months? If so, why?

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  • http://twitter.com/AntonioChallita Antonio Challita

    The percentages in the diagram add up to more than 100%. Please explain.

    • http://rbeale.com RBeale

      Hi Antonio, Thanks for commenting. The reason why the percentages do not add up to 100% is because each rung of the ladder may or may not overlap. For example, someone that is a “joiner” may also be a conversationalist and a creator. Check out an explanation of Forrester’s original Social Technographics Ladder from 2007 – http://forrester.typepad.com/groundswell/2007/04/forresters_new_.html

  • http://twitter.com/AntonioChallita Antonio Challita

    The percentages in the diagram add up to more than 100%. Please explain.

    • http://rbeale.com RBeale

      Hi Antonio, Thanks for commenting. The reason why the percentages do not add up to 100% is because each rung of the ladder may or may not overlap. For example, someone that is a “joiner” may also be a conversationalist and a creator. Check out an explanation of Forrester’s original Social Technographics Ladder from 2007 – http://forrester.typepad.com/groundswell/2007/04/forresters_new_.html