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How To Set Up an SEO Friendly URL Structure in WordPress – Pretty Permalinks

I joined Mac Collier’s #BlogChat on Twitter tonight as Brian Clark, famously known as @CopyBlogger on Twitter was a guest host.  Brian provided some excellent blogging tips including:

  1. On Blogging in General, “Headlines – Copywriting 101, SEO Copywriting Made Simple, Great Landing Pages Turn Traffic Into Money.” (source)
  2. On SEO for WordPres Blogs, “Use the “people” headline on the page, and the alternate title tag for search engines.” (source)
  3. On ranking for Keywords and having remarkable content, “If you’re trying to attract links and optimize for keywords, you have to have the perfect balance.” (source)

This Tutorial, however, is about how to create an SEO Friendly URL Structure for your WordPress blog.  During the #blogchat, I noticed one of the commenters had some questions on SEO and copywriting, which prompted my to look at his WordPress website/blog.  I immediately noticed that he had the the Thesis Theme and had the default permalink structure that comes “out-of-the-box” when you upload wordpress onto your hosted website.  For Example, his URL structure looked like this “http://rbeale.com/?page_id=5.”  Upon noticing his URL structure, I sent this tweet:

Pretty Permalinks for WordPress and SEOHow To Set Up WordPress URL Structure for SEO – “Pretty Permalinks”

Step 1:  Log in to your wordpress database.  Go To:  http://www.YOURWEBSITE.com/wp-admin and log in with your

WordPress Setting Module

Click on PERMALINKS

wordpress admin username and password.

Step 2: By default, you will see the main dashboard for your WordPress website.  You will have to scroll down and look to the LEFT side  of your dashboard and look for the “Settings” Module.

Step 3: See the picture to the right as a reference point and click on “Permalinks

Step 4: Update your Permalink Structure by clicking on the “Custom Structure” in the Common Settings section.

Step 5: In the blank area next to “Custom Structure” copy and paste the following code: /%category%/%postname%/

Step 6: Scroll down and double click the blue “Save Changes” button.

Step 7: YOU ARE DONE! Refresh your WordPress Website and check out your Pretty Permalinks!

If you want to easily customize your WordPress Theme for maximum page speed, online visibility, SEO, and learn a ton about website design, I recommend buying the WordPress Thesis Theme.  In fact, I wrote a blog post on the reasons why I purchased the Thesis Theme.

Pretty Permalink Settings in WordPress for SEO

SAVE These Settings

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  • http://twitter.com/CurtisAndrewCo Curtis Andrew

    Thanks for the post Ryan. This is an important article for people. The faster you make your links permanent, the better because you don’t want to lose backlinks when you change them later…

    • http://rbeale.com RBeale

      You are 100% correct! All inbound links going to “ugly urls” will be lost, if this change is not done properly. The good news is that the WordPress Thesis Theme allows for 301 Redirects on each page, so before you make your permalink changes, you can easily redirect visitors to the “ugly url” pages to the new pages.

  • http://twitter.com/CurtisAndrewCo Curtis Andrew

    Thanks for the post Ryan. This is an important article for people. The faster you make your links permanent, the better because you don’t want to lose backlinks when you change them later…

    • http://rbeale.com RBeale

      You are 100% correct! All inbound links going to “ugly urls” will be lost, if this change is not done properly. The good news is that the WordPress Thesis Theme allows for 301 Redirects on each page, so before you make your permalink changes, you can easily redirect visitors to the “ugly url” pages to the new pages.

  • Chris Yates

    Great post and really appreciate you responding to a question of mine in a blog. Excellent job.

    • http://rbeale.com RBeale

      Thanks, Chris – best of luck with your site! Lot’s of great resources in the DIYthemes Forum.

  • Chris Yates

    Great post and really appreciate you responding to a question of mine in a blog. Excellent job.

    • http://rbeale.com RBeale

      Thanks, Chris – best of luck with your site! Lot’s of great resources in the DIYthemes Forum.