Google announced today it’s launch of Google Instant, real-time search results pages will now appear as you type. Go to Google and do a search. See what happens. 
3 Benefits To Google Instant
Faster Searches: By predicting your search and showing results before you finish typing, Google Instant can save 2-5 seconds per search.
Smarter Predictions: Even when you don’t know exactly what you’re looking for, predictions help guide your search. The top prediction is shown in grey text directly in the search box, so you can stop typing as soon as you see what you need.
Instant Results: Start typing and results appear right before your eyes. Until now, you had to type a full search term, hit return, and hope for the right results. Now results appear instantly as you type, helping you see where you’re headed, every step of the way.
As with all search engine algorithm updates like real-time and personalized search, Google Instant will affect the Search Engine Optimization and Paid Advertising community. Much has already been written regarding Google Instant and it’s effect on SEO. Here are some detail posts regarding Google Instant:
- Google Instant: The Complete User Guide by Matt McGee at SearchEngineLand
- Will Google Instant Kill The Long Tail? by John Ellis at SearchEngineLand
- Google Instnat: Predictions Were Right by Barry Shwartz at SEOroundtable
Google Instant Video: For Real Time Search Results Pages To Appear As You Type
Stay tuned. In my next post I will talk about how Google Instant may effect Paid Search Advertisers.
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