Keyword grouping and organization provides a strong foundation for long-term search engine marketing success. Start with an extensive of keywords related to your industry (products and/or services) and then organize those keywords into semantically related keyword groups.
In an ideal world, the Search Engine Marketer will want to have one keyword per keyword group (AdGroup), multiple ads that speak directly to that keyword and a destination URL/Landing Page that is optimized for the keyword in the AdGroup. There simply is not enough time in the day for Search Engine Marketers to organize their keywords at the aforementioned granularity, but there are efficiency tools in the marketplace to help. The most widely used tools for keyword grouping are Microsoft Excel and the Google AdWords Editor. Other Keyword Grouping Tools include Google’s Keyword Grouping Tool, Keyword Grouper, and WordStream.
Here are some Video Tutorials on Keyword Grouping Tools:
3 Major problems with Microsoft Excel, Google AdWords Editor, Google’s Keyword Grouping Tool, Keyword Grouper and just about every other Keyword Grouping Tool in the marketplace is that they are all STATIC. In order to group keywords, the SEM must upload keywords into the grouper in order to then take action on those keywords. Another Major problem is that it these keyword grouping tools are not collaborative. A final problem with these keyword grouping tools is that it is difficult to merge data in these tools.
Which Keyword Grouping Tool do you use?
***Full Disclosure: WordStream is my employer***
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