Comments on: Why B2B Marketers Should Consider Adding Video Content on Youtube

By: Sam

Sam — Mon, 17 Oct 2011 05:45:00 +0000

of course it work but don’t forget that there are many people on youtube and to be popular it’s not easy you have to build a good promotion to
viralized your videos you can post your video on big forum or promote by
email , facebook etc

By: 2010 B2B Marketing Blog Posts | A Comprehensive List - KoMarketing Associates

Wed, 22 Dec 2010 19:54:39 +0000

[...] Why B2B Marketers Should Consider Adding Video Content on Youtube – Ryan Beale [...]

By: RBeale

RBeale — Wed, 14 Jul 2010 20:07:35 +0000

Hi Adam,

Sorry for taking a few days to respond to your informative comment. I'm not familiar with Vipe or other companies like Vipe, but will certainly check you guys out.

By: RBeale

RBeale — Wed, 14 Jul 2010 15:07:00 +0000

Hi Adam,

Sorry for taking a few days to respond to your informative comment. I’m not familiar with Vipe or other companies like Vipe, but will certainly check you guys out.

By: Adam

Adam — Mon, 12 Jul 2010 11:01:18 +0000

Hi Ryan. I will agree with you wholeheartedly that for search/seo purposes, posting a video on YouTube can be of value. I would simply classify that as passive marketing - which there is nothing wrong with. However, limiting the use of something like a video (which likely took some resources to create) to SEO/search, is also limiting the value. I come from the perspective that a video asset can *also* be used actively. What I mean is that if a marketing department had a way for themselves and their sales team to further distribute the video to their target audience, packaged in a way that (1) motivates the viewer to take action (as opposed to distract them), (2) has a high probability of being viewed, (3) is potentially wrapped in a message more targeted to the audience of a specific sales person, and (4) is done so in a manageable and trackable way, there is significant additional value. This is where YouTube breaks down, per my previous comment. I don't like to sound like a commercial on other people's blogs, so I will simply say that companies *like* Vipe (www.vipepower.com), provide this capability for a multi-sales person team to actively leverage and market video assets created by the marketing dept.

By: Adam

Adam — Mon, 12 Jul 2010 06:01:00 +0000

Hi Ryan. I will agree with you wholeheartedly that for search/seo purposes, posting a video on YouTube can be of value. I would simply classify that as passive marketing – which there is nothing wrong with. However, limiting the use of something like a video (which likely took some resources to create) to SEO/search, is also limiting the value. I come from the perspective that a video asset can *also* be used actively. What I mean is that if a marketing department had a way for themselves and their sales team to further distribute the video to their target audience, packaged in a way that (1) motivates the viewer to take action (as opposed to distract them), (2) has a high probability of being viewed, (3) is potentially wrapped in a message more targeted to the audience of a specific sales person, and (4) is done so in a manageable and trackable way, there is significant additional value. This is where YouTube breaks down, per my previous comment. I don’t like to sound like a commercial on other people’s blogs, so I will simply say that companies *like* Vipe (www.vipepower.com), provide this capability for a multi-sales person team to actively leverage and market video assets created by the marketing dept.

By: RBeale

RBeale — Mon, 12 Jul 2010 04:25:16 +0000

Thanks for stopping by and for commenting! While you make valid points, I still highly recommend B2B Marketers create Videos for Youtube – the second largest search engine on the planet. Which platform do you suggest B2B Marketers use to share video content?

By: RBeale

RBeale — Sun, 11 Jul 2010 23:25:00 +0000

By: Adam

Adam — Sun, 11 Jul 2010 23:15:44 +0000

Though I agree that video can effectively be used in B2B marketing, I will challenge that YouTube is the best platform to use. To bring your stats about YouTube down to earth, here is a TechCrunch article that points out the average video on YouTube is watched less than 500 times. Furthermore, half of all views come within the first 2 weeks, and the attention span of the average YouTube viewer is ~30 seconds. (http://techcrunch.com/2010/01/30/context-is-kin…). In addition, many business block YouTube either by policy of firewall so for B2B companies that can be a serious detriment. The list of issues goes on an on, but from a pure business perspective, I think one more valuable point is that YouTube makes money in a much different way than businesses – the goal of YouTube is to DISTRACT the viewer from watching the current video with related videos so the viewer eventually lands on a page with a relevant ad for them to click on. – Adam

By: Adam

Adam — Sun, 11 Jul 2010 18:15:00 +0000

Though I agree that video can effectively be used in B2B marketing, I will challenge that YouTube is the best platform to use. To bring your stats about YouTube down to earth, here is a TechCrunch article that points out the average video on YouTube is watched less than 500 times. Furthermore, half of all views come within the first 2 weeks, and the attention span of the average YouTube viewer is ~30 seconds. (http://techcrunch.com/2010/01/30/context-is-king-how-videos-found/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+Techcrunch+%28TechCrunch%29). In addition, many business block YouTube either by policy of firewall so for B2B companies that can be a serious detriment. The list of issues goes on an on, but from a pure business perspective, I think one more valuable point is that YouTube makes money in a much different way than businesses – the goal of YouTube is to DISTRACT the viewer from watching the current video with related videos so the viewer eventually lands on a page with a relevant ad for them to click on. – Adam