Regular readers know that I am huge fan of the Thesis Theme Framework for WordPress. This blog runs on Thesis and my favorite Boston Red Sox Baseball Analysis blog runs on Thesis, as well. Thesis is not for everyone, but if you really want to know why I purchased the Thesis Theme, it came down to the fact that respected industry leaders leverage Thesis for their personal blogs, Thesis is SEO-friendly, and the Thesis community is extremely helpful. Members of the Thesis community publish content daily to help others build out industry specific websites ranging from Real Estate to Law to eCommerce.
3 Reasons You Should Consider Thesis For WordPress eCommerce
1. Thesis for WordPress eCommerce Tutorial: There is a tutorial teaching anyone that wants to build an eCommerce website with WordPress and Thesis exactly how to create an online store. Web Design extraordinaire Nina Cross put together that excellent tutorial teaching a step-by-step method on how to create an online store. What do you need to get started building your online store? You need a website, WordPress as your CMS, Thesis, and the WP eCommerce Plugin.
2. SEO: Thesis makes it really easy to create SEO-Friendly web pages. Before launching your website, you will want to create an SEO-Friendly URL Structure in your WordPress CMS. Instead of having your pages read (http://www.yourwebsite.com/?p=123), your URLs will now look like this (http://www.yourwebsite.com/category/product). In order for search engine robots to index your web pages properly and understand what content exists on your web pages, you need to have continuity with the keywords that reside in the following areas of your page: Title Tag, URL, H1, H2, H3, H4, page content, ALT Text for images, Meta Description, and Meta Keywords. With Thesis, you have the ability to edit all of those areas of your individual web pages before you publish, ensuring website visitors and search engines understand the content on your web pages.
All of the SEO tips mentioned above are strictly for on-page SEO. In order to rank on search engines for keywords phrases that will attract your target audience, you will need to have a strategy for consistently acquiring/attracting high quality in-bound links with relevant anchor text.
3. Community: When you purchase the Thesis Theme for WordPress, you get access to a forum where over 30,000 Thesis users can communicate. The forums are moderated by web design experts to answer questions 24/7 and the forums are structured in such a way that if you have a question, someone on the forum has likely already answered the question, so you can easily navigate and solve your problems. Before I bought Thesis, I knew very little about web design/development. With Thesis, all you need to do is edit 2 files – The Custom_Functions.php and Custom.CSS files. That’s it! Most of the code that you will need to customize your eCommerce store has already be written. What you have to do is find that code in the forums and copy/paste into the appropriate file (custom_functions.php or custom.css). Thesis even has it’s own hashtag on Twitter. If you want to ask other expert opinions, feel free to sign up for Twitter and tweet your question with #thesiswp in the 140 character limit tweet.
While I have not yet built an eComerce website, the wheels are turning and I will likely build one before 2011. I don’t claim to be an expert web designer/developer by any means, but I do know one thing: If I want to build a WordPress Online Store, I can easily leverage WordPress, Thesis and the WP eCommerce plugin to build one.
Have you built an eCommerce website with WordPress? Did you have Thesis or another WordPress Framework?
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