3 Internet Marketing Strategies for All Businesses

Now that you know why Internet Marketing is important, let’s discuss 3 internet marketing strategies for any business. The Top 3 Internet Marketing Strategies for all businesses are Search Engine Optimization (SEO), Pay-Per-Click (PPC) Advertising, and Social Media Marketing (SMM).

Search Engine Optimization (SEO)

According to Wikipedia, Search Engine Optimization

is the process of improving the volume or quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines.

SEO Benefits:

* Low Cost
* Higher ROI relative to other Marketing Strategies
* Long Term Visibility for your business/product/services

Pay-Per-Click (PPC)

Wikipedia defines PPC as

an Internet advertising model used on search engines, advertising networks, and content sites, such as blogs, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.

PPC Benefits:

* Targeted Customer Acquisition
* Discover/leverage new keywords that are driving traffic and more importantly, Conversions
* The ability to target and track ROI unlike any other media outlet

Social Media Marketing

Wikipedia defines SMM as

an engagement with online communities to generate exposure, opportunity and sales.

SMM Benefits:

* Low Cost
* Viral ability to generate large amounts of unique visitors to your website
* Increase Brand Visibility through Conversations

These 3 Internet Marketing Strategies can be used by any business, regardless of marketing budget. In order to effectively leverage these 3 Internet Marketing Strategies, businesses must understand how to discover, organize and manage keywords. Discovering, organizing and managing keywords related to your business on an ongoing basis will provide a strong foundation for efficient SEO, PPC and SMM campaigns.

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  • http://blog.empoweredseo.com/2009/12/20/the-top-10-benefits-of-social-media-marketing/ Joel

    The combination of SEO, PPC and SMM are very important to implement a successful business. They can help a lot in finding potential customers, increase sales and bring about better business through online.
    Thanks for sharing nice definitions.

  • http://blog.empoweredseo.com/2009/12/20/the-top-10-benefits-of-social-media-marketing/ Joel

    The combination of SEO, PPC and SMM are very important to implement a successful business. They can help a lot in finding potential customers, increase sales and bring about better business through online.
    Thanks for sharing nice definitions.

  • http://blog.empoweredseo.com/2009/12/20/the-top-10-benefits-of-social-media-marketing/ Joel

    The combination of SEO, PPC and SMM are very important to implement a successful business. They can help a lot in finding potential customers, increase sales and bring about better business through online.
    Thanks for sharing nice definitions.