Now that you know why Internet Marketing is important, let’s discuss 3 internet marketing strategies for any business. The Top 3 Internet Marketing Strategies for all businesses are Search Engine Optimization (SEO), Pay-Per-Click (PPC) Advertising, and Social Media Marketing (SMM).
Search Engine Optimization (SEO)
According to Wikipedia, Search Engine Optimization
is the process of improving the volume or quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines.
* Low Cost
* Higher ROI relative to other Marketing Strategies
* Long Term Visibility for your business/product/services
Wikipedia defines PPC as
an Internet advertising model used on search engines, advertising networks, and content sites, such as blogs, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.
* Targeted Customer Acquisition
* Discover/leverage new keywords that are driving traffic and more importantly, Conversions
* The ability to target and track ROI unlike any other media outlet
Social Media Marketing
Wikipedia defines SMM as
an engagement with online communities to generate exposure, opportunity and sales.
* Low Cost
* Viral ability to generate large amounts of unique visitors to your website
* Increase Brand Visibility through Conversations
These 3 Internet Marketing Strategies can be used by any business, regardless of marketing budget. In order to effectively leverage these 3 Internet Marketing Strategies, businesses must understand how to discover, organize and manage keywords. Discovering, organizing and managing keywords related to your business on an ongoing basis will provide a strong foundation for efficient SEO, PPC and SMM campaigns.
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