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From the category archives:

Social Media Marketing

How To Set Up a B2B Corporate Blog… The Right Way

February 14, 2010
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I recently read a blog post on “How To Set Up a B2B Corporate Blog,” but thought a more appropriate title for the post should be, “4 Ways To Start a B2B Corporate Blog.”  Jeffrey Cohen offers 4 different ways B2B corporations can set up a blog, but I wanted to expand on his post [...]

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Twitter Followers: How To Identify Quality and Relevant Twitter Users

November 28, 2009
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New to Twitter?  Are you overwhelmed, confused, or unsure how to identify quality Twitter Users?  According to Mashable’s Adam Ostrow, as of April 28, 2009, Twitter had roughly 6 million registered users and that number will likely double by the end of 2009.  How do I wade through the 6 million + Twitter users and [...]

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4 Rules For Creating a B2B Social Media Marketing Strategy

November 15, 2009
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As a Inbound Marketing Specialist for an Inbound Marketing Software company, I speak within business owners on a daily basis who are interested in Social Media Marketing.  One of my colleagues likens Social Media to a “never ending cocktail party online.”  All jokes aside, prospects are online talking about your industry, products and services and [...]

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