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From the category archives:

Internet Marketing

Inbound Marketing Book Review

November 29, 2009
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Inbound Marketing: Getting Found Using Google, Social Media and Blogs is a must read for Business Owners, Marketers, and Entrepreneurs.

In the interest of full disclosure, you should know that I work at HubSpot.  Brian Halligan and Dharmesh Shah, co-authors of Inbound Marketing: Getting Found Using Google, Social Media and Blogs are the co-founders of HubSpot.
Why [...]

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Diversify Your Inbound Marketing Strategy

August 27, 2009
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Don’t Stop with SEO.  Yes, I said it.  Optimizing your website for Search should not be your sole focus.  Reading SEObook.com author Aaron Wall’s blog post “Google to Clone Lending Tree,” drove this point home.  If Google is entering high margin businesses such as loan aggregation services, it is only a matter of time before [...]

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On Liveblogging: SEO Benefits of Liveblogging And A Big “Thank You”

August 13, 2009
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First,  I would like to give a Great Big “THANK YOU” to everyone live blogging #ASE09 and #SESSJ.  I especially would like to thank Lisa Barone, Chief Branding Officer of OutSpoken Media for the excellent coverage and comedy at #ASE09 and Virginia Nussey, Associate Writer at Bruce Clay Inc for her complete coverage of #SESSJ.
This [...]

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3 Internet Marketing Strategies for All Businesses

May 12, 2009

Now that you know why Internet Marketing is important, let’s discuss 3 internet marketing strategies for any business. The Top 3 Internet Marketing Strategies for all businesses are Search Engine Optimization (SEO), Pay-Per-Click (PPC) Advertising, and Social Media Marketing (SMM).
Search Engine Optimization (SEO)
According to Wikipedia, Search Engine Optimization
is the process of improving the volume [...]

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Why is Internet Marketing Important?

May 10, 2009

Before explaining why internet marketing is important, one must know the definition of Internet Marketing.  Wikipedia defines Internet Marketing as
“the marketing of products or services over the Internet.”
  Prior to the Internet, traditional marketing techniques included Advertising, Sales and Public Relations in the form of Outbound Marketing.  More specifically, marketers seem to use the [...]

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